Troy Eckert was the marketing mind behind Volcom for 20 years.
In the early 90’s he was the first employee at Volcom. And he became Executive Vice President of Marketing before retiring early in 2010.
This means that everything you remember from Volcom’s prime – Bruce Irons, the Stone, Magna Plasm, the Pipe House and more – this was all stuff that Troy thought about and made decisions on daily, while also traveling to every desirable surf destination you can imagine, all in the name of ‘work’.
Today Troy is on The Wire with us. And he brought Derek Sabori with him.
Derek was a surf industry outsider who grew up away from the beach but loved surfing and joined Volcom in 1996.
Through a series of promotions he worked his way up to Vice President of Global Sustainability, putting him in charge of things like the V Co Logical line, the Give Back Series, the Volcom Pipe Pro, and 1% for the planet.
Derek had a hand in all things at Volcom that had to do with environmental sustainability and corporate responsibility. He left Volcom in 2015.
And that brings us to today.
Both of these guys were very successful as surfers inside Volcom and they attribute much of their personal and professional success to yoga, which they are now representing through Kozm – a yoga-inspired line of clothing for men, made fair, with care.
At Firewire we’re fans of Kozm because they don’t just represent an interest in maintaining a healthy and physically capable condition that makes surfing easier and more enjoyable no matter how old you are, they also represent much of the same environmental and social values that inspire us at Firewire, Slater Designs and Tomo Surfboards.