Firewire is dedicated to elevating the surfing experience through innovative design, new materials, and advanced construction methods.
All our surfboards and accessories are designed and built with two goals in mind:
- Improve the surfing experience as much as possible.
- Impact the environment as little as possible.
Our aim is to achieve these objectives while supporting the global surf community through our engagement with environmental and humanitarian organizations such as Surf Aid, Surfrider Foundation, Parley for the Oceans, Surfers against Sewage, Share the Stoke Foundation, Save the Waves and more. If we don’t give back along the way, no matter our success in building our business, in our view that is diminished.
This sense of purpose has created a mind-set whereby all of us at Firewire, Slater Designs and Tomo Surfboards feel a deep-seated obligation to operate our business in the most sustainable way possible, and that mission has driven us to develop ever-less toxic methods of building our surfboards. From the adoption of Entropy bio-resin mentioned above, the zero-waste by 2020 goal, and the upcycling of our EPS waste to create durable garden pavers, we are never satisfied in this quest.
It’s a privilege to put #TheFutureUnderYourFeet
A Brand New Approach
As we continue to own and operate the most sustainable surfboard factory possible, we’re excited to announce that we have begun using REREZ in our surfboard production – an important step towards becoming a zero waste manufacturing facility by 2020.
You will start seeing some boards with the REREZ logo on them in late 2017, and we’ll be converting the rest of our production over to this new resin system over the course of 2018.
REREZ is a recyclable epoxy resin. It is important because:
- It is recyclable (and that’s amazing).
- It will prevent squeegees and stir sticks from ending up in the trash.
- It brings us closer to a ‘cradle to cradle’ solution.
How it works:
Any fiberglass, carbon, or EPS product manufactured with REREZ (for example a surfboard) can be submerged into a concentrated vinegar solution that dissolves the REREZ epoxy into liquid and separates it from the product it was laminated to.
The dissolved REREZ epoxy can then be turned into new products using injection molding (for example sunglass frames or surfboard fins) and the fiberglass, carbon, and EPS can be used to build new products.
What this means:
Firewire Surfboards built with REREZ are now partially recyclable and the tools we use to make them will have a longer lifespan.
BLOOM Foam | Traction
In keeping with Kelly’s commitment to sustainability, Slater Designs collaborated with BLOOM Foam to develop the most eco-friendly traction pad on the market today.
BLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:
- Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.
- Recirculates fresh water back into the habitat.
- Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming
the material to create a pad that helps re balance the natural ecology, and reduces our dependence on non-renewable oil.
Through this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams.
The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.
By choosing this traction, you are helping make the world a cleaner place.
PAVING STONES | Eliminating Waste
At first glance a surfboard has nothing in common with a paving stone – but we found a connection. It’s no secret that producing anything creates waste in some form, and in the case of surfboards, a lot of that waste is leftover foam dust created from turning a block of foam into a surfboard shape.
We don’t want to put that waste into a landfill, so instead, we dump it into a big green machine (that you’ll see in this video) that heats up and densifies the waste into a hot material that we mold into paving stones. So far we’ve sent these pavers around the world to places like the Kelly Slater Wave Co. in Lemoore and Starboard SUP in Thailand.
Our commitment to sustainability goes beyond the materials we source and the boards we manufacture but it begins with a simple goal: to ensure that the best performing surfboards also leave the smallest footprint possible. That’s why we’ve qualified 100% of our surfboard production in accordance with either Level One or Gold Level ECOBOARD Certification as verified by Sustainable Surf, who audits our factory each year to verify our manufacturing processes and materials.